VeloraEkonomi.

Velora Ekonomi is a Swedish accounting firm for small and medium-sized companies. The task was a set of animated ads for its paid social.

Accounting is hard to film, so the ads are animated. Each one is built around a single picture from a company’s everyday bookkeeping: an invoice, a status board, a checklist, a calendar, a quarter of an hour, a phone. One picture, one line, and the ad is over before the thumb has moved on.

We made six ads: three animated ads of five to seven seconds and three punch ads of seven seconds each. All are in 9:16, so they fill the screen in Reels and Stories. A set like this gives an ad account several different angles to test against each other.